Cupping has gained attention in mainstream media over the past few years, primarily due to high-profile athletes and celebrities showcasing their cupping marks or discussing their experiences with the therapy. Here are some factors that have contributed to cupping’s presence in mainstream media: Olympic Games: Cupping gained significant media exposure during the 2016 Rio Olympics when several athletes, including swimmer Michael Phelps, were seen with circular marks on their bodies. The images sparked curiosity and discussion among viewers, leading to increased media coverage and public interest in cupping as a potential performance-enhancing therapy. Celebrity Endorsements: Celebrities, such as Gwyneth Paltrow and Jennifer Aniston, have publicly shared their positive experiences with cupping, generating media attention and raising awareness about the therapy. Their endorsements have influenced popular culture and made cupping more visible in mainstream media. Social Media Influence: The rise of social media platforms, such as Instagram and Twitter, has provided […]