Cupping has gained attention in mainstream media over the past few years, primarily due to high-profile athletes and celebrities showcasing their cupping marks or discussing their experiences with the therapy. Here are some factors that have contributed to cupping’s presence in mainstream media:

1. Olympic Games: Cupping gained significant media exposure during the 2016 Rio Olympics when several athletes, including swimmer Michael Phelps, were seen with circular marks on their bodies. The images sparked curiosity and discussion among viewers, leading to increased media coverage and public interest in cupping as a potential performance-enhancing therapy.
2. Celebrity Endorsements: Celebrities, such as Gwyneth Paltrow and Jennifer Aniston, have publicly shared their positive experiences with cupping, generating media attention and raising awareness about the therapy. Their endorsements have influenced popular culture and made cupping more visible in mainstream media.
3. Social Media Influence: The rise of social media platforms, such as Instagram and Twitter, has provided a platform for individuals to share their cupping experiences, post pictures of cupping marks, and discuss the therapy’s potential benefits. Social media influencers and wellness enthusiasts have contributed to the proliferation of cupping-related content, reaching a wider audience and creating buzz around the practice.
4. Integration with Wellness and Alternative Therapies: Cupping has become more accepted and integrated into the broader landscape of wellness and alternative therapies. As people increasingly seek natural and holistic approaches to health, cupping has gained recognition as a potential complementary therapy for pain management, relaxation, and overall well-being. Media outlets covering wellness topics have explored cupping as part of their content, further contributing to its visibility.
5. Popularity in Traditional and Integrative Medicine: Cupping has a long history in traditional medicine systems, including Chinese medicine, and is often used in conjunction with other therapies. With the growing interest in integrative medicine and complementary therapies, cupping has attracted attention from healthcare professionals, researchers, and journalists who explore its potential benefits and discuss its role within a broader healthcare context.

It’s important to note that while cupping has gained media attention, scientific research on its effectiveness and mechanisms is still evolving. The coverage in mainstream media has helped raise awareness about cupping, but it’s advisable to consult with qualified healthcare professionals or licensed practitioners for personalized advice and guidance on incorporating cupping into a healthcare regimen.